Move developers from "heard of it" to "shipped with it" — fast
If you're a framework, language, cloud, or developer-tool vendor, the biggest moat between curious-developers and production-users is "I've never actually built something with it." Hackathons collapse that distance in 48 hours. Developers leave your event with a working prototype on your stack, code samples they'll reuse, and a personal "I built X with Y" story that drives org-level adoption.
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Why hackathons drive adoption
- Forced first-contact — developers can't opt out of using your stack mid-hackathon; the friction barrier breaks naturally.
- Code becomes assets — winning solutions become reference architectures, documentation examples, conference talks.
- Champion creation — every participant becomes a potential internal champion at their next company.
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