Become the brand developers default to
Conference sponsorships are 10x the price of a hackathon and produce a tenth of the recall. A well-run hackathon series puts your brand in developers' working memory — they're using your APIs, your terminology, your problem framing for 48 hours straight. That's the kind of brand exposure no ad-spend buys.
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Why hackathon-based brand-building works
- Earned attention — developers want to be there; banners are tolerated, hackathon prompts are engaged with.
- Repeatable cadence — monthly low-stakes events compound visibility better than annual blockbusters.
- Public output — winning solutions get blog posts, talks, and recruiting calls; your brand rides them.
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